Is Microdermabrasion Right For Your Business?
When you’re looking to expand your business, putting something new in your service menu is often the most common idea. It seems to be the most logical step to take. Adding a new service can entice your existing clientele to try something new and it can also attract new clients interested in that particular treatment.
But, this is admittedly an intimidating step. There are so many things to weigh and consider before committing to changes. You will have to ask yourself many questions and do plenty of research so you can arrive at a sound decision. You should ask questions such as:
• What’s in demand (more importantly, what’s in demand among your client base and those belonging to the same or related demographic)?
• How much will it cost to integrate this new service into your business (equipment you will need, training and/or staffing changes, etc.)?
• Who are your competitors and how are they faring offering this same service?
For many operators of salons and spas, offering microdermabrasion treatments are the next level up in beauty services.
In case you aren’t familiar…
Microdermabrasion is a skin resurfacing treatment that employs either crystal particles or diamond-tipped wands to abrade the skin. It combines this abrasion with a suction function that vacuums off the debris and any deep-seated impurities. This treatment is extremely popular due to its non-invasive quality. The procedure is easy, quick, and painless; also, it does not require a recovery period. On top of that, microdermabrasion has proven to be an effective way to arrest and reduce the signs of aging by lessening the appearance of fine lines and age spots. It’s also great for minimizing pores, evening out skin tone, and just enhancing the overall condition of the skin, giving it a youthful glow.
Microdermabrasion for your business?
If you’re attracted to the idea of adding microdermabrasion to your practice and have considered the questions listed above, finding the right equipment is critical. You must look into further considerations such as, space allocation (a treatment room or area in your place of business), portability (it’s something that should not be overlooked), functionality (do you want a dedicated microdermabrasion machine or something more versatile and can of offer other functions), and your budget.
These are all important considerations. You need to know if you have the space for the equipment you’re bringing in; whether it will stay in one room or be rolled around from one treatment area to another. Do you need it to be portable or are all treatments going to be performed within your salon or spa’s premises? How many microdermabrasion treatments does your projection say you will perform per day or week and is the machine you’re eyeing dependable and capable of handling the demand?
As to the cost, how much are you prepared to invest? Professional microdermabrasion machines generally cost upward of $1,000; quite often they range anywhere from $3,500 to $6,500. But, there are deals to be found for people who are bent on getting a great buy.
What about training?
A licensed esthetician will know how to use a microdermabrasion machine. If you have one on staff, then that’s one hurdle down. These machines come with extensive training manuals, videos, and support. Still, a training seminar is always a good move. Many esthetician schools conduct weekend training, introductory, refresher, or certificate courses that feature both theoretical and actual exercises.
Will your existing clientele benefit from microdermabrasion service?
The great thing about microdermabrasion is that it is universally beneficial. Just about anyone with a wide variety of skin concerns can derive some benefit from a microdermabrasion treatment—or better yet, a series of treatments. At its simplest, deep exfoliation and cleansing is what microdermabrasion is all about. The abrasion also leads to the uncovering of a fresher, more supple skin layer, the stimulation of collagen production, and many other beneficial side effects. Anyone, young and old, male and female, and across all skin tones, can and should enjoy healthy and beautiful skin through microdermabrasion. Your clientele can only get wider.
Combine microdermabrasion with other treatments
Offering the service on its own is great but you can do one better. Microdermabrasion is a great add-on to a wide array of services. You can package it with other facial or body treatments (microdermabrasion for other parts of the body that can use deep exfoliation such as hands, feet, arms, etc.).
Click here to find out more about Sylvan microdermabrasion machines and other professional equipment.
|This article was published on Wednesday 11 December, 2013.|
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